IDENTITY AND IMAGE
Fashion is about more than just embellishing one’s body. You offer yourself an identity and share with people who you are and what you stand for through fashion and clothing, interior, lifestyle products, but also gradually through food decisions, the car you drive, and how easily you pick up trends. Of course, both of these items must be designed, but the design of the connectivity and media that accompanies them is becoming particularly relevant. Fashion in its broadest context, communication, and graphic design have been inextricably linked and are now part of the overall media environment in which we live.
Brands create their brand image in a variety of ways, but they all have a distinct design look at the moment. You can assist with this as a lifestyle and fashion graphic designer.
EXPERIENCE OR TOTAL EXPERIENCE
Fashion businesses require a variety of advertising sources, from exclusive invites to events or openings, lookbooks, packaging, and advertisements, labels, window displays, shop fittings, shows, trade shows, websites, social media, and films. After that, there is a distinct visual type. As a result, you should talk of a complete experience that highlights or respects the designer’s image and handwriting, as well as the brand’s core values.
TREND RESEARCH AND CONCEPT
The graphic designer will recognize lifestyle and fashion trends in the early stages of a new collection and convert them into consumer items. They then do detailed research into fashion, materials, color, print, and design trends, as well as what is going on in politics and economics, as well as in the global media. A common study issue is what inspires people. This study can be general in scope, or it can be narrowed down to specific target groups or core customers. The designs are then created as model mood boards and style books.
SURFACE DESIGN AND TECHNICAL DRAWINGS
Graphic designer for lifestyle and fashion can also play a major role in the creation of the fashionable products themselves. The graphic designer for lifestyle and fashion is also involved in surface design, in other words designing designs, prints and embroidery, but also processing the materials or fabrics themselves for clothing, curtains, wallpaper or other applications. The graphic designer for lifestyle and fashion develops collection designs and makes technical drawings, but can also make color proposals or changes.
PAGE LAYOUT, STYLING AND PHOTOGRAPHY
A completely different branch of sport that also falls within the skills of the graphic designer for lifestyle and fashion is the design and layout of the many magazines, webzines and web shops. The graphic designer for lifestyle and fashion can also play a role in the styling for product photography.
If you want to be a graphic designer, you should understand the role of the fashion designer in life style and fashion, and you should have a computer/laptop with good performance, such as ‘unslider,’ in which you can check what computer/laptop you can use for designing.
Watch what graphic designer do in a daily basis