Most people unconsciously treat their skin as a high-tech fabric—silky yet waterproof, glowing yet warm, silky and sexy yet resilient. The fabric benefits from regular laundering in the shower, occasional dry cleaning in a salon, and some ironing before special occasions. Many people believe that the luxurious fabric we are born in should always be spotless and fresh, no matter what it takes. We would rather bake in a tanning booth and add a glazing of shimmery lotion to hide imperfections than scrub our assets with sea salt and self-massage with virgin olive oil.
We use “mattifying” lotions when our skin gets oily, hydrating creams when our skin feels dry, and battle blemishes when they become red, swollen, and very visible. When it comes to skin care, we tend to be reactive rather than proactive. Whenever possible, we opt for quick results and convenience. We are so busy fighting the consequences of the skin’s imbalance that no one remembers how it feels to have normal skin. Anything but Normal Normal skin does not exist anymore.
Cosmetic companies invented “combination oily, ” “combination dry, ” and “dehydrated oily” skin types that require complex regimens and dozens of bottles to make skin look healthy and normal.