It seemed important beyond question to try somehow to live up to that ideal. When I talked to audiences about the epidemic of eating disorders, for instance, or about the dangers of silicone breast implants, I was often given a response straight out of Plato’s Symposium, the famous dialogue about eternal and unchanging ideals: something like, “Women have always suffered for beauty.”
In short, it was not commonly understood at that time that ideals didn’t simply descend from heaven, that they actually came from somewhere and that they served a purpose. That purpose, as I would then explain, was often a financial one, namely to increase the profits of those advertisers whose ad dollars actually drove the media that, in turn, created the ideals. The ideal, I argued, also served a political end. The stronger women were becoming politically, the heavier the ideals of beauty would bear down upon them, mostly in order to distract their energy and undermine their progress.
Some ten years later, what has changed? Where is the beauty myth today? It has mutated a bit and, thus, it bears looking at with fresh eyes. Well, most satisfyingly, today you would be hard-pressed to find a twelve-year-old girl who is not all too familiar with the idea that “ideals” are too tough on girls, that they are unnatural, and that following them too slavishly is neither healthy nor cool.