The prerequisite for success with customers is that the sustainable design language meets the taste of the target group.
However, you should bring certain flexibility, courage and willingness to make decisions. This way, you can arrive at the optimal solution with a harmonious combination of design and sustainability. In order to support this, you should bring experts from all areas together with the customer to the table for the creative process.
But how does the path to successful flexible packaging succeed?
The first step is to design flexible packaging. The size of the product and requirements in relation to the external properties of the packaging are decisive for this.
The latter is determined, among other things, by established brand designs. The general demand for the design of a form should be as space-saving and logistically easy to manage as possible.
After the layout of the packaging is set, the sampling takes place. An unprinted white sample of the packaging is created from the materials to be used later and sent to the customer for approval with regard to the external shape, stability and material.
In this step, you confirm, in addition to the other factors, to what extent the use of sustainable fabrics meets your expectations.
As soon as the shape and material of the packaging are in place, the graphic development begins and the final design is determined.
You have a variety of options here to get ahead with the design. If sufficient in-house competence is available, the use of an in-house design team can be considered.
Finally, the packaging and design take place in production. The design ultimately accepted by the client usually goes back to the packaging developer and sample manufacturer.
Even when the pattern and design are passed on to the final production, the more people are involved in creating the packaging, the greater the risk of complications.
With regard to sustainability, it is also possible for full-service companies to ensure sustainability throughout the entire manufacturing process, from the selection of environmentally friendly packaging materials to the use of appropriate inks, coatings and foils during printing. In this way, the client ensures that his packaging was actually created in an environmentally friendly manner.