You may have heard of design thinking or similar agile working methods. They offer a creative framework for developing new ideas. In heavy duty composite mats business design, these aspects are brought together. These are idea development and design with concrete product design and economic thinking.
Heavy duty composite mats: business design as an innovation strategy
Experts would say; business design combines design thinking and business modeling. In this way, it is particularly easy to react to rapid changes such as ongoing digitization and automation. New products and ideas are geared to the possibilities and needs of customers not just to the traditional. Implementation takes place in interdisciplinary teams led by business designers.
Business design thrives on different points of view, on cooperation and on being close to the customer.
Heavy duty composite mats business design solves these problems
As mentioned above, various aspects from both worlds (design and business) play a role in business design. Business designers broke down these into the following four influencing factors:
Desirability: At the beginning, there is the question of which products potential customers would like or how their specific problem could best be solved.
Viability: This is about business. A product has to be viable and economical in order for it to make sense and benefit everyone.
Feasibility: A brilliant idea is just one step on the way to a great offer. The idea must also be feasible. Both the technical possibilities and the necessary resources must be available in order to actually be able to produce the idea.
Integrity: Integrity describes responsible business conduct. This is about corporate values and a positive impact on the environment and society. Ideally, aspects such as environmental friendliness or social responsibility are taken into account in the business design right from the start.
All four areas overlap. And in the middle, where they meet, is the innovation sweet spot, where they can have the best effect. So if all aspects are taken into account equally, the result is not only an innovative but also a promising idea. And it is precisely this claim that business designers pursue.