Because of innovations, many areas of our lives had been affected. One of them is the fashion industry. Most companies or fashion brands take this as an opportunity to connect with their customers and attract new clients.
Since technology evolves really quick, most costumers are now becoming minimalist but still with sense of well-designed selections.
Ways on how technology affects fashion and its future
Below are some ways in which technology is reshaping fashion:
AI or artificial intelligence is a great help especially in the retail world as it foresees, plans, and markets apparels. And, at the same time, it also enhances the availability of the product and its delivery.
The success of most online and in-store is generally credited to the utilization of Augmented Reality (AR) and Virtual Reality (VR). Look at Amazon as they incorporate AR in patenting a virtual mirror where potential clients can already try products at home.
This actually offers a virtual try-on shopping to costumers. One great benefit of this technology in fashion is that it has the ability to lower the production cost.
Blockchain is not only for online gaming, but it can also be used for fashion. The brands can now have transparency on their supply chain through the use of distinct digital ID in their products.