Back in the 80s and 90s, before the Internet became the most important media for entertainment, manga and anime were already the best forms of recreation. The Japanese comic books and cartoon animations continue to be well received. Even up to this day, it’s common to see the most admired anime characters appearing as designs on t-shirts, jackets and other accessories like socks, hankies, lunch boxes and tote bags.
Actually the list of merchandise bearing anime character prints has been growing longer, and enterprising individuals are now selling all sorts of anime-themed items online. Startups don’t have to invest on printing tools and equipment as they can simply coordinate with a Print-on-Demand (POD) company.
A POD offers white-label articles like t-shirts, jackets, caps, tote bags, socks, hankies, pins etc. which are plain, unadorned and unbranded merchandise. The items will be embellished with the anime prints requested by the entrepreneur-customer. The choice of images are usually based on up-to-date fandom information about the most read, or most downloaded anime comics, movies and games.
Knowing what segments or series fans enjoyed the most is a good way of knowing the anime image to choose as print designs.
Ensure Legitimacy of an Anime Retail Business
Young entrepreneurs should have awareness that they cannot just copy and use images taken from any comic book or cartoon. To ensure that an anime business will not be barred or sued for unauthorized use of images, it’s important to obtain a licensing contract from the registered owners of the manga or anime Intellectual property (IP) rights.
According to market experts, a good licensing contract should cover at least two years, with option or right to renew for another two years. Some others prefer auto-renew, especially if their brand already has a well established customer base. As remuneration, the licensee will agree to pay a certain amount of royalty to the anime IP owner.
Recent Survey Reports Show that Indonesians are Top Consumers of Manga and Anime Materials
Downloading a copy of a favorite manga or anime doesn’t give a person the right to use images of scenes and characters as T-shirt or merchandise designs. In Indonesia, there’s a great number of manga and anime fans being targeted by online sellers as potential customers.
Recent polls conducted in Indonesia show that about 50% of survey respondents enjoy reading manga and watching anime via the Internet. They also profess to watching anime everyday.
Popularly called in Indonesia as animeindo, one of the well liked platforms from which Indonesians download a favorite anime, is nonton anime id. Here, the anime choices available for download already contain Indonesian subtitles, which makes binge watching a truly addictive experience.