Haute couture, the more elegant term for high fashion, refers to the creation of one-of-a-kind garments from luxurious materials and the careful craftsmanship of highly skilled artisans. Luxury fashion firms create and sell garments and accessories that set new trends but are sold in extremely small quantities and command astronomical prices because of this.
Chanel S.A., based in Paris, France, is a high-end fashion label known for its apparel (both haute couture and ready-to-wear), accessories (including purses, sunglasses, shoes, and boots), cosmetics (including perfume and body lotion), and jewelry (including watches and belts). Gabrielle “Coco” Chanel, a famous singer and fashion designer, established her eponymous house in Paris in 1909.
Gucci was established in Tuscany, Italy, in 1921 by Guccio Gucci as a high-end fashion house. Since Alessandro Michele took over as creative director and head of design in 2015, the house has become Italy’s best-selling label and has recently experienced a rebirth to be the world’s greatest sought-after millennial label.
LV: Louis Vuitton
Famous French designer Louis Vuitton opened his namesake fashion brand, Louis Vuitton Malletier, in Paris in 1854. Among the most prestigious fashion houses in the world, LV is best recognized for its signature LV monogram, which can be found on nearly every item produced by the company.