Smaller organizations that don’t have much experience or resources for marketing teams to focus on their campaigns may expect a laissez-faire approach to marketing. However, in a resource-rich enterprise marketing organization, we have deep experience; IT, products, sales, marketing, and even C-suite experts regularly collaborate. To be sure, the campaign is unintentional and sophisticated.
With this widening gap in content marketing, it’s safe to assume that this breakdown goes far beyond content and extends to many other marketing areas. But why is that happening? Unfortunately, all the resources, stability, seriousness, and experience of a company’s marketing organization result in baggage such as departmental goals, leadership policies, and horrific knowledge silos that stall efficiency and effectiveness.
The primary purpose of most enterprise-level marketing organizations is to create and utilize various powerful marketing strategies to fuel sustainable business growth. Try out one or five of these tactics to nail your growth objectives.
Look at your leads
The sales and marketing teams have long debated who should play this vital role. Sales teams often feel that the marketing part isn’t fully advanced in the goal-achieving process, but the marketing team thinks that sales aren’t working hard enough on the lead.
We encourage you to look for intelligent lead scoring software to automate the transfer to sale. Make sure you can set rules on how leads are eligible for purchase. For example, you can select the type of company and other indicators that the lead is hot and ready to sell.
As we have already established, consumers far want to trust peer-to-peer reviews rather than relying on direct messages from your company’s marketing department.
Update your company’s marketing strategy
Having all the resources and experience you can buy with money and scale is not the only way to nail a company’s marketing strategy. It gets in the form of many enterprise-level marketing organizations. Go back to your roots and try new low-tech tactics such as systematic word-of-mouth marketing and user-generated content campaigns. Or add new technology to your workflow to enable better lead scoring, make valuable content more effective with personalized inbound marketing, or the omnichannel marketing message that consumers today crave.
You may be ready to refine
If you’re serious about updating your business marketing, find out how much you can save with your ROI calculator, arrange a non-obligatory walkthrough, or sign up for free today to get the proof of concept you’ve been waiting for. You can get it. Nail your company’s marketing strategy.